Persuasive presentation design and delivery

JWI 505: Business Communications and Executive Presence
Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
course guide is subject to change based on the needs of the class.

JWI 505 – Assignment 3 (1236) Page 1 of 4

Assignment 3: Persuasive Presentation Design and Delivery

Due: Sunday, Midnight of Week 9 (Weight: 25%)

“The art of communication is the language of leadership.”

James Humes

For this assignment, you will apply the practices of planning, creating, and delivering an impactful
professional presentation. Identify an important topic for your role, company, or industry. The topic should
be something you care about and something you want to persuade your listeners to do something about.
For example, you may want to:

• Address your company’s executive leadership team about relaxing your office dress code
• Persuade your department head to reconsider their remote work policy
• Convince your boss that you deserve a promotion to your company’s leadership team

Think carefully about how to define the major objectives of your presentation so that you can design and
deliver your presentation with those objectives clearly in mind.

Instructions

Follow the steps below to prepare your slide deck and create your video presentation in Zoom:

1. Prepare a PowerPoint presentation slide deck for a topic of your choice related to your
workplace or career interests. It should be designed to persuade your listeners to act on your
words. It is recommended that your slide deck contain no more than 12 slides, including a cover
slide and a references slide if needed.

2. Apply slide design best practices: use brief slide headings and minimal text, include images

and/or charts, and format your slides professionally.

3. Deliver a presentation with a time limit of 6 to 8 minutes, using Zoom. The video must include

both you and your slides. The main focus is you, the speaker, with the slides providing support
for your ideas and overall message.

4. Be sure to utilize and exhibit all the presentation and video best practices listed below.

Note: See your Canvas course for instructions on using Zoom.

.

JWI 505: Business Communications and Executive Presence
Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
course guide is subject to change based on the needs of the class.

JWI 505 – Assignment 3 (1236) Page 2 of 4

Presentation and Video Best Practices

 Include a PowerPoint cover page containing the title of the assignment, your name, the
professor’s name, the course title, and the date.

 Slide deck is well structured, with informative slide titles, a logical order of topics, and effective

opening and closing slides. It uses minimal text, includes illustrative images and/or charts, and
employs consistent formatting.

 Speaker states clear objectives at the beginning and closes with an appropriate proposal, call to

action, or other indication of next steps.

 Presentation delivery is targeted and succinct, with a clear flow of ideas and a persuasive impact.

 Speaker has a confident and engaging manner, strong executive presence, and a professional

appearance. They exhibit energy and a passionate sense of purpose.

 The video is recorded in a neutral, quiet setting that does not distract the audience. Both the

setting and the presenter’s appearance are businesslike and professional.

Assessment Criteria

Your video assignment will be assessed using the below criteria:

a. Slide deck is clear and well structured, using design best practices. It serves as an effective
visual aid to support the presenter’s objectives. If research was completed, a references slide is
included at the end, using the formatting in the Writing Standards Guide located in Course
Documents.

b. Presenter delivers an impactful opening statement that expresses clear objectives and uses a
hook to engage the audience.

c. Speaker communicates ideas in a targeted and succinct manner. They establish a strong
connection with the audience and achieve a persuasive impact that supports the objectives.

d. Speaker delivers an engaging presentation, exhibiting a strong executive presence, an authentic
tone, energy, and a passionate sense of purpose.

e. The video, recorded in Zoom, has a professional look and feel (i.e., appropriate business attire;
effective distance to computer and angle; a setting with neutral, non-distracting surroundings).

f. Video shows both the presenter and slide deck, and it adheres to the 6 to 8-minute time limit.

JWI 505: Business Communications and Executive Presence
Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
course guide is subject to change based on the needs of the class.

JWI 505 – Assignment 3 (1236) Page 3 of 4

Assignment 3: Rubric

Weight: 25% Assignment 3: Presentation Design and Delivery

Criteria Honors High Pass Pass Low Pass Unsatisfactory

1. Slide deck is
well structured,
follows design
best practices,
and supports
the presenter’s
objectives.

Weight: 20%

The slide deck
is excellently
structured and
follows design
best practices
very well. It
provides
exemplary
support for the
presenter’s
objectives.

The slide deck
is well
structured and
follows design
best practices
fully. It provides
strong, targeted
support for the
presenter’s
objectives.

The slide deck
is satisfactorily
well structured
and follows
most of the
design best
practices. It
provides good
support for the
presenter’s
objectives.

The slide deck is
adequately well
structured and
follows some but
not all of the
design best
practices. It
provides limited
support for the
presenter’s
objectives.

The slide deck
is not well
structured and
does not follow
design best
practices. It
does not
support the
presenter’s
objectives.

2. Defines clear
objectives and
delivers a
strong opening
statement with
a hook to
engage the
audience.

Weight: 20%

Defines
excellently
clear
objectives.
Delivers a very
strong opening
statement with
a hook to
engage the
audience.

Defines very
good clear
objectives.
Delivers a
strong opening
statement with
a hook to
engage the
audience.

Defines
satisfactorily
clear objectives.
Delivers a fairly
strong opening
statement with
a hook to
engage the
audience.

Defines
adequately clear
objectives.
Delivers an
opening
statement which
may not be
strong or may
not include a
hook to engage
the audience.

Does not define
clear objectives.
Does not deliver
a strong
opening
statement with
a hook to
engage the
audience.

3. Communicates
ideas in a
targeted and
succinct
manner.
Connects
strongly with
the audience,
achieving a
persuasive
impact that
supports the
objectives.

Weight: 20%

Communicates
ideas in an
excellently
targeted and
succinct
manner.
Connects very
well with the
audience,
achieving a
powerful
persuasive
impact.

Communicates
ideas in a very
targeted and
succinct
manner.
Connects well
with the
audience,
achieving a
strong
persuasive
impact.

Communicates
ideas in a
satisfactorily
targeted and
succinct
manner.
Connects quite
well with the
audience,
achieving a
persuasive
impact.

Communicates
ideas in an
adequately
targeted and
succinct manner.
Connects in a
limited way with
the audience,
achieving a
minimally
persuasive
impact.

Does not
communicate
ideas in a
targeted and
succinct
manner. Does
not connect
strongly with the
audience and
does not
achieve a
persuasive
impact.

JWI 505: Business Communications and Executive Presence
Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
course guide is subject to change based on the needs of the class.

JWI 505 – Assignment 3 (1236) Page 4 of 4

Criteria Honors High Pass Pass Low Pass Unsatisfactory

4. Delivers an
engaging
presentation
with a strong
executive
presence, an
authentic tone,
energy and a
passionate
sense of
purpose.

Weight: 20%

Delivers an
excellently
engaging
presentation
with a very
strong
executive
presence,
authentic tone,
energy and
sense of
passionate
purpose.

Delivers a very
engaging
presentation
with a strong
executive
presence,
authentic tone,
energy and
sense of
passionate
purpose.

Delivers an
engaging
presentation
with a
satisfactory
executive
presence,
authentic tone,
energy and
sense of
passionate
purpose.

Delivers an
adequately
engaging
presentation with
an acceptable
executive
presence,
authentic tone,
energy and
sense of
purpose.

Does not deliver
an engaging
presentation
and/or does not
exhibit a strong
executive
presence,
authentic tone,
energy and
passionate
sense of
purpose.

5. The video,
recorded in
Zoom, has a
professional
look and feel,
with
appropriate
attire, setting,
computer
distance and
angle.

Weight: 10%

The Zoom
video has an
exemplary
professional
look and feel,
with
appropriate
attire, setting,
computer
distance and
angle.

The Zoom video
has a very good
professional
look and feel,
with appropriate
attire, setting,
computer
distance and
angle.

The Zoom video
has a
satisfactorily
professional
look and feel,
with appropriate
attire, setting,
computer
distance and
angle.

The Zoom video
has a partially
professional look
and feel, with
appropriate
attire, setting,
computer
distance and
angle.

The Zoom video
does not have a
professional
look and feel,
with appropriate
attire, setting,
computer
distance and
angle.

6. The video
shows both
the presenter
and slide
deck. It
adheres to
the 6-8
minute time
limit.

Weight: 10%

The video
shows both
the presenter
and slide deck.
It adheres to
the 6- 8 minute
time limit.

The video
shows both the
presenter and
slide deck. It
may be over the
8 minute time
limit, but by no
more than 30
seconds.

The video
shows both the
presenter and
slide deck. It
may be over the
8 minute time
limit, but by no
more than 1
minute.

The video shows
both the
presenter and
slide deck. It is
over the 8 minute
time limit, but by
no more than 2
minutes.

The video does
not show both
the presenter
and slide deck
and/or it is over
the 8 minute
time limit by
more than 2
minutes.