Week 2 problems (mkt6250 healthcare marketing)

Week 2 Problems (6250 Healthcare Marketing)

Chapters 4 and 5

1. For several years. Annie Brouck’s employer has offered a traditional indemnity plan for healthcare coverage for herself; her husband, Jim; and their children, Tess and Tasha.  Annie and Jim are in their early 30s; their children are 10-year-old twins.   Recently, the monthly premium for their insurance coverage has increased dramatically, Annie’s employer has decided to offer a high deductible health plan in which the family will have an initial deductible of $5000.  The cost of the high-deductible plan has a monthly premium, that is almost 50% lower than the indemnity plan.  Describe the steps Annie might follow in deciding whether to choose this plan or to remain with the more-expensive indemnity plan.

2. Two recent graduate students, one from an MBA program and the second from a master’s in public health, have decided to start a new venture promoting a wellness app.  After a year of testing the program, which involved offering various levels of rewards to users who tracked their behaviors in the app, they received some initial venture funding.  The partners were able to hire 10 employees to help roll out the app to small- and medium-sized firms with fewer than 100 employees.  The firms were self-insured.  Believing in also providing good insurance to their own employees, they decided that providing choice was also important.  However, they also wanted to consider how they might do so without being too directive to consider promoting one of the three alternatives that was being offered to their employees.  The partners decided to be fair with their contribution to the employees.  It would be equal, however; one plan with the broadest coverage required a $200 per month contribution, the middle tier plan $150, and the plan with the least coverage $75.  The least-expensive plan was the most restrictive in terms of provider and facility choice and had the largest deductibles for services.  The company’s workforce was primarily between ages 25 and 40; 40% of employees were married, and half of them had children.   Suggest a strategy that would promote a particular plan you believe would be best given the profile of the workforce and the underlying logic for your strategy.

3. You have recently been hired by an advertising agency as its marketing research director.  In making a presentation to a medical practice in the evening for a web-strategy campaign, the discussion turns to some the ad agency has proposed presenting to the group.  The medical practice is a rather large group covering western Virginia and eastern Tennessee with 12 satellite clinics and two ambulatory surgery centers, one in each state.  The agency has decided to conduct four virtual focus groups.  As you outline how these will be conducted, a physician introduces himself and says, “I was a math major in college, a statistics major actually.  How can we rely on four focus groups made of not too many people and base our approach to mount a campaign and build a strategy for our group?  How many people would we survey in a statistical, quantitative survey?  I am not comfortable with this  You won’t even be seeing these people face to face.”  He then sits down as some of his partners nod in agreement.  Provide a rationale.

4. A nursing home has decided to conduct a short survey to assess whether the family members who are responsible for an elderly resident are satisfied with the care being given.  Please critique the survey.  A portion of the survey is listed here: 

1. How often do you visit your relative?  _____ daily   _____ 3 to 4 times a week   _____ 2 to 3 times a week   _____ less than once a week

2. Please rate each aspect of care: 

 Nursing quality     Excellent     Very Good     Somewhat Good     Good

 Room cleanliness  Excellent     Very Good     Somewhat Good     Good

3. Do you like our newsletters and phone call updates?  _____ Yes    _____ No

4. Why do you think we are the best nursing home in the area?___________________________________________________________________________________________

5. Please tell us your age:  _____ Under 25   _____ 25 to 35   _____ 36 to 50   _____ 50 to 60   _____ Over 65

End of chapter conceptual problems evaluate your understanding of key concepts and elements of the Health Care Marketing learned in the chapters. Showing an understanding of the problems using clear logic and supporting facts, you must address the problems analytically and thoroughly. The Assignment must follow the following guidelines:

1. You must use citations with references to document information obtained from sources. The key elements of Health Care Marketing are found in the sources listed in this syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 4 references from the listed sources.

2. Grammatically correct paper, no typos, and must have obviously been proofread for logic.

3. Problem numbers must be typed out as headings, with follow-up answers in paragraph format.

The Assignment must be in APA format 

Calculate the price of your order

Choose an academic level, add pages, and the paper type you want.
To reduce the cost of our essay writing services, select the lengthier deadline.
We can't believe we just said that to you.

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Why is Purdue Papers the Most Helpful Essay Writing Service for You?

  1. Custom-written and plagiarism-free papers: Our authors create their work from scratch. Before presenting them to clients, we routinely verify them for signs of plagiarism. Our quality assurance group also double-checks and fixes any grammatical errors, assuring that all of our authors adhere to the same standards of writing.
  2. The significance of timely delivery cannot be overstated, and we consistently strive to meet or exceed our clients' deadlines. Regardless of the short time frame, you can count on our writers to get the job done. We always have a team of writers ready to go, even if the deadline is only six hours away.
  3. Customer Satisfaction: Our customer service representatives are the best in the business and have a wealth of knowledge in dealing with clients. All our customer service representatives are trained to listen and reply promptly until you are satisfied with their service. To ensure you're happy, our expert writers will strictly follow the criteria to generate a special report. Our customer service may be contacted by chat, email, or phone. In addition, we provide round-the-clock assistance to all of our clients.
  4. Confidentiality: Our systems are safe, and your information is always protected. We're constantly looking for new facts when it comes to finishing your work. We use a safe and secure payment channel. Since our ordering process is completely anonymous, you don't have to provide any credit card information to place a purchase with us.
  5. Highly Trained Authors: Our writers have received extensive training and are committed to delivering only the best papers. They are fluent in APA, MLA, HARVARD, IEEE, CHICAGO, and AMA referencing styles. To meet your expectations, our skilled writers always pay close attention to your instructions.
  6. Lowered prices: We have set prices that are already discounted. Our prices are the best and affordable for all our esteemed customers.

Let Professionals Take Care of your Academic Paper