Target marketing | Marketing homework help

Homework Paper Help

OVERVIEW
Target Marketing is simply choosing the appropriate market segment to market your product. The product is the meta oculus quest 2.
Therefore, the first step in Target Marketing is to define your market segments. Let’s look at an
example of segmentation theory:
Before Marriott Corporation designed the hotel/motel product/service titled suites or business
hotels/motels, the market was divided into these categories: luxury (Ritz Carlton, Trump hotels
etc.), low luxury (Hilton, Marriott, etc.), mid-priced (Holiday Inn, Best Western, etc.), value-priced
(Motel 6, Motel 8, etc.) and the independents (usually older hotels/motels that have been cleaned
up and run by families and very affordable prices). Once Marriott researched the hotel/motel
market and found not one operator catered to businesspeople, they began to develop the business
hotel and suites concept, called Courtyard by Marriott. This new market segment is based upon the
business traveler; it revolutionized the industry.

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Target marketing | Marketing homework help

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