Question – Total Marks – 15
Question – Total Marks – 15
Case: Tata “Nano”: The People’s Car.
One of the most ambitious projects of Tata Motor’s, which was started in 2008. Tata Motors Limited was established in 1945 and grew into the largest automobile company in India. In January 2008, Tata Motors unveiled its People’s Car, the Tata Nano, which is a small and cheap car designated for the emerging market of India. Its development was conditioned by using disruptive technologies and on that account, it was tagged as a disruptive innovation. It was envisioned by the Tata Group former chairman Ratan Tata himself, as a safe, affordable, all-weather means of transport for families.
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