making news and working with journalists

Option #1: Preparing for an On-Site Reporter Visit and News Feature

Business Week has decided to write a news feature about your company’s innovative approach to conserving energy and reducing greenhouse gases in its manufacturing plants. A reporter and a photographer will be visiting the company headquarters in 10 days.

What should you, as director of corporate communications, do to prepare for their visit? Include a summary paragraph and:

your internal preparations for your PR team, executive management, corporate experts on the issue, and facilities
advance information you will provide to the reporter
questions you will ask the reporter and photographer in advance
your anticipated follow-up

Your well-written paper should meet the following requirements:

Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
Your paper should be 2-3 pages long, not including the title and reference pages.
Format your paper in accordance with the CSU-Global Guide to Writing and APA.

Option #2: Preparing and Organizing a for a News Conference

You have been hired to organize a news conference for Target Corporation, which is announcing a major expansion into your state. Outline and describe the steps for organizing this news conference. The resulting plan should be the blueprint of the entire event, including:

site selection
use of visual aids
list of speakers
list of guests
list of media and reporters to invite
list of all technical needs, including arrangements for the conference to be streamed by webcast to reporters throughout the state

Your well-written paper should meet the following requirements:

Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
Your paper should be 2-3 pages long, not including the title and reference pages.
Format your paper in accordance with the CSU-Global Guide to Writing and APA.

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