Informational brochure | Psychology homework help

PSYC 3338 Fall 2023

PSYCHOLOGY OF OLDER ADULTS

Final Assignment: Educational Brochure

Learning Objective

As a clinical psychologist, you will often be asked to provide educational talks and

presentations in the community. Therefore, it is paramount that you are able to communicate

important health information in a way that is digestible to the average person. Throughout this

course, many of you have asked, “why isn’t more being done to educate older adults and their

families on ways to optimize their aging experience?” The answer is that many clinical

psychologists do provide this education; however, this information is often presented using

psychology jargon that goes in one ear and out the other for people who are not familiar with

common vocabulary used in our field. Your final assignment aligns with your final learning

objective of this course in that you are to demonstrate that you have learned enough about a

topic that you are able to explain it to the general community in a comprehensible manner.

Summary

The goal of this assignment is for students to create a brochure designed to explain an aging-

related topic to a lay audience. The students may choose any topic on the syllabus. The

brochure will be two-sided, with three sections on each side, just like a brochure that could be

printed and distributed in real life. When creating their brochure, students should imagine that

they want to make a large audience aware or better informed about a topic, but that audience

has little to no previous knowledge of the topic.

Instructions

1. Choose your software. You may choose to use Microsoft Word or PowerPoint (or

equivalent). You can create your brochure from scratch or use available templates from the

software program of your choosing. For more information on how to find and use

templates, see the Tips section at the end of this document.

2. Choose a topic. It is important that you choose a topic that has enough information to fill a

brochure, but not so much information that it feels crowded or overwhelming to the

reader. Examples of topics include: Modifiable risk factors for Alzheimer’s disease,

PSYC 3338 Fall 2023

Depression in Older Adults, Health Literacy in Older Adults, among many others. I am happy

to discuss your topic with you only in Check-in hours or by appointment.

3. Choose a catchy or interesting title. Remember, your title should make a reader want to

check out your brochure. Once you have chosen your topic, try to make it engaging. For

example, if your topic is Depression, your title could be “Am I Tired, Sad, or Something Else?

Signs of Depression to Watch Out For.” I happily accept funny or catchy titles as long as they

are appropriate. Think, “could I display this in a doctor’s office?”

4. Organize your brochure. Regardless of what topic you choose, there are some basic

elements that you might consider including to make a brochure more effective. You DO NOT

have to include every single one of these; however, I ask that you include at least 3 of the

following elements:

a. Basic explanations of key concepts that the reader needs to understand (“What is

depression?”)

b. Statistics (“Did you know that 7 million American adults over the age of 65

experience depression each year?”)

c. Helpful facts, such as specific symptoms to keep in mind (“Sign #1. You are less

interested in hobbies that you once found enjoyable.”)

d. Motivation (“If you have ever felt this way, know that you are not alone!”)

e. Tips or other actionable items (“Tip #1: Get moving! Exercise can help boost your

mood and physical health!”)

f. Alternate tips or actionable items (“If it’s hard or painful to do intense exercise,

consider other options, like playing with a pet.”)

g. Resources (“If you are interested in exercising with a group, the Harris County

Community Center has FREE Zumba classes every Friday at 1:00PM. Call 123-456-

7890 for more information!”). This can be a real or fake resource.

5. Format your brochure. Show your creative side! Compliment your text with pictures! Make

it appealing! Make sure that the reading level of all your text is no more complicated than

a 10th to 12th grade level. There is information in the Tips section at the end of this

document on how to determine the reading level of your text.

6. CITE YOUR SOURCES! At least one section, preferably the last section, of your brochure

should have a References section in APA format. This section can be in small font relative to

the rest of your brochure, but it must be present. You need to have at least two scholarly

sources (it can be any of our assigned or book readings/videos/audio, or any other credible

source you choose). Just know that you will need to make sure that you are formatting the

reference correctly (i.e., it may be different for video sources versus readings). You are

welcome to have more than two scholarly sources, but you are only required to have two.

Please visit OWL Purdue APA Formatting and Style Guidelines OR come to Check-in Hours

PSYC 3338 Fall 2023

with me and I would be happy to help!

7. Submit on Canvas. Please remember that Turnitin checks your assignment and flags any

signs of plagiarism. To behave with academic honesty, make sure you paraphrase your

sources instead of copying directly from them, and give credit to any information you use

that you did not personally come up with or that is not public knowledge. If your

assignment shows 30% or more similarly to other sources, I will consider docking points.

I will happily review your brochure and give you real-time edits as many
times as you need in Check-in Hours only! I will not accept review/edit
requests via Canvas/email. However, I am happy to answer general
questions regarding the assignment or help with technical problems via
Canvas/email.

PSYC 3338 Fall 2023

Grading Criteria

This assignment can receive a total of 60 points.

Criterion: Formatting
(20 points)

Student Knowledge
(20 points)

Accessibility
(20 points)

Excellent 20 points: The
brochure is
visually pleasant
and there is a
References
section at the
end with correct
APA formatting.

20 points: The
brochure shows that
the student
understands their
topic of choice. There
are correct
explanations of
concepts and
accurate facts.

20 points: The brochure is
fully written in a way that is
understandable to a lay
audience; is clear and user-
friendly, with a reading level
no higher than 10th to 12th
grade

Good 15 points: The
brochure is
disorganized,
visually jarring,
or has incorrect
formatting for
the References
section.

15 points: The
brochure has limited
information or makes
a claim that is
blatantly vague or
incorrect, showing a
lack of understanding
of the topic.

15 points: The brochure
mostly easy to understand,
though it has sections that
are confusing, use jargon, or
are written in an overly high
reading level

Needs work 5 points: The
brochure is
incomplete or
there is no
References
section.

5 points: The
brochure shows
several gaps in
knowledge or
understanding, or
makes various
incorrect statements.

5 points: The brochure is
mostly written in a way that
a lay audience would
struggle to understand.
There is mostly technical or
complicated language
and/or it is otherwise
overwhelming/hard to read

PSYC 3338 Fall 2023

Tips

• How to find templates on Microsoft Word and PowerPoint

o Open the program. In the main menu, select “New”

o Find the search bar for templates and type “brochure”

o Select any template you like and use!

o Please make sure to double-check to make sure your assignment does not have

any old text from the original template.

• How to evaluate the reading level of any text:

o Use a reading level calculator, such as the one found on this link:

https://goodcalculators.com/flesch-kincaid-calculator/

o Copy and paste your text and select “Calculate.” The site will provide you with

several different indicators of how readable the text is. For this assignment,

focus on the Reading Level index. You can find examples below.

PSYC 3338 Fall 2023

Example of a sentence with a reading level equivalent to 5th grade:

Example of a sentence with a reading level equivalent to 10th to 12th grade:

Example of a sentence with a reading level equivalent to college graduate: