Assignment Details
This assignment builds upon your work in Unit 1.
Data Collection Strategy Analysis:
Chapters 9, 10, and 11 of the textbook provide an overview of qualitative and quantitative data collection strategies.
The Marketing Vice President (VP) has asked her team to propose qualitative and quantitative data collection strategies. She has decided to use qualitative and quantitative methods (i.e., a mixed-methods research design) to determine which smartphone features influence consumers to make a purchase.
From the Unit 1 assignment, you know that the Marketing VP and her team have a research question to answer and a hypothesis to test. The Marketing VP has decided to use a mixed-methods research design to answer the research question and to test the hypothesis. From the given qualitative and quantitative data collection options described below, write an analysis addressing each Individual Project (IP) requirement.
Qualitative Data Collection Techniques
The following are qualitative data collection techniques:
Quantitative Data Collection Techniques
The following are quantitative data collection techniques:
Prepare a 5-page data collection strategy assessing qualitative and quantitative data collection options and designing a recommended mixed-methods strategy to collect qualitative and quantitative data to answer a business research question.
Complete the following:
Deliverable Requirements
The data collection strategy analysis on how qualitative and quantitative data collection techniques can be combined into a recommended mixed-methods data collection strategy should consist of 5 pages. Be sure to cite sources using APA properly; include references and in-text citations..
Submitting your assignment in APA format means, at a minimum, that you will need the following:
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