Busi701: current topics in business administration discussion 2

Discussion Thread: Marketing

MANAGE DISCUSSION

This is a graded discussion: 80 points possible

due May 28No unread replies.No replies.

The following are the six major research priorities of the Marketing Science Institute: 

1. Delivering Customer Value 

2. The Evolving tech of Martech and Advertising 

3. Tools for capturing information to fuel growth 

4. The rise of Omnichannel promotion and distribution 

5. Organizing for Marketing Agility

6. Innovation NPD and Commercialization 

Review Research Priorities 2020 — 2022Links to an external site. , choose one of the subtopics (listed as 1.1., 1.2  or 2.1 2.2 etc…), and answer the following questions:

“What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?”  

Discussion Assignment Instructions

Provide a 600 to 800-word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer-reviewed journal articles and identify questions that need exploring in future research.  

Your discussion should be organized in a three-paragraph format: 

Introductory Paragraph: gives an overview and definition of the topic you chose. At the end of the paragraph, it gives an idea of how your forum is organized. 

Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic. This paragraph should be a synthesis of the research and not just a listing of annotated summaries. 

Future Research Paragraph: In this paragraph, you will discuss areas of future research by referencing the 5 articles that you identified. The future research areas should be based on the findings of the authors of those articles rather than general ideas you may have. 

*A reference section should then be included at the end of your discussion. 

You will review your classmates’ initial postings and choose one classmate to complete the following for your reply: 

Write a 250 to 300-word response to your classmate. Your reply must make a recommendation to your classmate of a peer reviewed journal article that provides additional information on their topic. In your response, you should give a summary of the article in your own words and discuss why it is relevant to their forum topic. It must be different than articles they reference in their forum. Include an APA formatted citation at the bottom of the reply.