Deliverable 2 – costa’s search engine marketing report
Competency Interpret how to plan and execute search engine related marketing strategy. Scenario Information Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been […]
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